Oct 06
Getting Online
10. Chat online. Find newsgroups that cater to your audience, and join the fray. “I didn’t start [participating in online discussion groups] to generate business, but as a way to find information for myself on various subjects,” says Shel Horowitz, owner of Northampton, Massachusetts-based Accurate Writing & More and author of several marketing books, including Grassroots Marketing. “But it turned out to be the single best marketing tool I use. It costs only my time. [One] list alone has gotten me around 60 clients in the past five years.”
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