If you’re like most aspiring entrepreneurs, you’re probably not overburdened with wealth. So to start your business, you’re going to have to be extra frugal with what little money you have. “In the beginning, when you’re trying to build the business, you really do want to save on your expenses to make whatever money you have last longer and to give your business more of a shot,” says Jamila White, co-founder of The Bootstrap Babes, a blog full of ideas and money-saving advice for entrepreneurs. Check out the following cash-stretching tips from experts and these inspiring in-the-trenches tales from bootstrap entrepreneurs who are now making millions.
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Getting Online
10. Chat online. Find newsgroups that cater to your audience, and join the fray. “I didn’t start [participating in online discussion groups] to generate business, but as a way to find information for myself on various subjects,” says Shel Horowitz, owner of Northampton, Massachusetts-based Accurate Writing & More and author of several marketing books, including Grassroots Marketing. “But it turned out to be the single best marketing tool I use. It costs only my time. [One] list alone has gotten me around 60 clients in the past five years.”
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